02
Test against market reality
Evaluate
Test assumptions through data, observation, conversations, and Oman’s real market conditions.
This stage separates attractive signals from reliable evidence. Secondary sources, field observations, and relevant market conversations are analysed together.
The focus remains the decision question—not producing a long report without a clear conclusion.
01
Evaluation framework
- Demand and customer behaviour
- Competition and channel structure
- Price, cost, and viable margin
- Regulation and execution risk
02
Output of this stage
- Evidence and information-gap view
- Prioritised opportunities and barriers
- Initial decision conclusion