Define the right question

Discover

Before research begins, clarify the objective, constraints, and the decision that must be made.

A strong project does not begin with a long data list; it begins with a precise question. We review your context, prior experience, resources, and expectations.

This prevents fragmented research and establishes how success will be evaluated.

Opening-session focus

Commercial objective and time horizon
Core assumptions and uncertainties
Resources, budget, and constraints
Final decision criteria

Output of this stage

Problem definition and project scope
Research questions and priorities
Evidence plan