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Tourism · Market development
Oman tourism
Market research, Muscat and Khazaen route design, and commercial development for an Iran–Oman tourism business.
The engagement ran from December 2023 to May 2024 for research, followed by about two months of consulting. The goal was to create sellable tourism products while developing commercial connections.
Day routes were designed around timing, traveller experience, and Muscat landmarks, alongside a Khazaen-related route for business purposes.
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Key actions
- Route design covering Al Alam, Muttrah, Avenues, and Sultan Qaboos Grand Mosque
- Door-to-door service design for a more coherent experience
- Market research and commercial proposition
- Business-relationship development support
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Documented result
- Support for more than 75 leisure travellers
- Support for more than 30 business travellers
- Approximately 10 commercial leads developed
- Operational Muscat and Khazaen routes